November 2021 saw the implementation of Section 15 of the Public Health (Alcohol) Act 2018, which prohibits alcohol advertising in or on a sporting area in Ireland. This component of the Act along with other measures yet to commence, including content of advertising and a broadcast watershed, are intended to limit the exposure of alcohol marketing to children and young people in order to reduce the promotion of alcohol. This forms part of Ireland’s commitment to reduce overall alcohol use and to protect children from alcohol marketing.