Foundation for Alcohol Research & Education, Cancer Council WA. (2020) An alcohol ad every 35 seconds. A snapshot of how the alcohol industry is using a global pandemic as a marketing opportunity. ACT, Australia: FARE.
Preview | Title | Contact |
---|---|---|
|
PDF (An alcohol ad every 35 seconds)
4MB |
Key points
• In one hour on a Friday night, 107 sponsored alcohol advertisements were displayed on a personal Facebook and Instagram account. This equates to approximately one alcohol advertisement every 35 seconds.
• Six marketing message categories were identified: get easy access to alcohol without leaving your home (58%), save money (55%), buy more (35%), drink alcohol during the COVID-19 pandemic (24%), use alcohol to cope, ‘survive’, or feel better (16%), and choose ‘healthier’ alcohol products (14%).
• Nearly three-quarters of advertisements (71%) explicitly or implicitly referenced the COVID-19 pandemic.
• Two-thirds (66%) of the alcohol advertisements had a ‘Shop now’ or ‘Get offer’ button linking directly to their online store.
• The marketing messages being used to promote alcohol during COVID-19 are particularly concerning as they promote known risk factors for harmful drinking, including buying more, drinking to cope, drinking daily and drinking at home or alone in the home.
G Health and disease > Disease by cause (Aetiology) > Communicable / infectious disease > Viral disease / infection
G Health and disease > Disease by cause (Aetiology) > Communicable / infectious disease > Viral disease / infection > Coronavirus (COVID-19)
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
MP-MR Policy, planning, economics, work and social services > Substance industry, trade or business
VA Geographic area > Australia and Oceania > Australia
Repository Staff Only: item control page