2020 was a busy year for our small but dedicated team. In 2019 Drinkaware challenged Ireland’s social norms and stereotypes regarding alcohol. In 2020 we witnessed measurable in-roads regarding the rewriting of that script and it’s safe to say, we made significant progress throughout the second year of our three-year Strategic Plan 2019-2021. As the national charity working to prevent and reduce alcohol misuse in Ireland, everything we do is focused in three key areas: Outreach and Engagement, Research and Education.