Case, Philippa and Angus, Colin and de Vocht, Frank and Holmes, John and Michie, Susan and Brown, Jamie (2021) Has the increased participation in the national campaign ‘Dry January’ been associated with cutting down alcohol consumption in England? Drug and Alcohol Dependence, 227, p. 108938. (In Press) https://doi.org/10.1016/j.drugalcdep.2021.108938.
External website: https://www.sciencedirect.com/science/article/pii/...
Dry January is a national multimedia campaign in the UK that encourages people to abstain from drinking alcohol during the month of January. The population-level campaign makes extensive use of email and social media to support participants and has reported a substantial increase in participation since 2015. This study aims to assess whether the increase in participation in Dry January between 2015 and 2018 was associated with reduced alcohol consumption in England.
Highlights
• Dry January was not associated with large population-level declines in alcohol consumption.
• People were more likely to cite Detox (e.g., Dry January) as a motive in a quit attempt in January.
• The proportion of people citing detox as a reason for a quit attempt increased between 2014 and 2018.
B Substances > Alcohol
J Health care, prevention, harm reduction and treatment > Health related issues > Health information and education
N Communication, information and education > Information use and impact
VA Geographic area > Europe > United Kingdom > England
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