This report examines the market for alcohol-free and low-strength beers, ciders, wines and spirits – “NoLo drinks” - in the UK.

Key findings:
• The market for NoLo drinks in the UK is seeing significant growth.
• However, this growth is from a very low base and must be put into context.
• Achieving a significant market share for NoLo drinks over the next decade would thus require consistent, strong sales growth.
• The relatively small size of the NoLo drinks market thus needs to be taken into account when assessing the current health benefits from the use of such products at a population level.